Luca Franco is a visionary entrepreneur with a passion for immersive travel and sustainable hospitality. Born in Italy, he earned a Bachelor of Science in Building Engineering from the University of Pavia. Fluent in four languages, Luca has lived in 10 countries and traveled to over 100, shaping his global perspective and passion for experiential travel.

In 2011, Luca founded Luxury Frontiers, pioneering eco-friendly, immersive lodging experiences for brands like Aman, Four Seasons, and Ritz-Carlton. In 2023, he secured new shareholders, realizing his vision of a vertically integrated ecosystem for the experiential hospitality industry. Previously, Luca was a key player at LLPI, collaborating with prestigious hospitality brands, investors and landowners. During this time, he also formed a joint venture with Strategic Hotels and Resorts.

An avid adventurer, Luca has completed over 25 marathons, including extreme races in the Arctic Circle and Chile. He lives in Chicago with his wife and four children.